Representative Works

2024

Bansal, R., Bansal, T., & Pruthi, N. (2024). Demystifying the Benefits and Challenges Virtual Learning for Differently Abled Students. In Virtual Lifelong Learning: Educating Society with Modern Communication Technologies (pp. 70–84). Bentham Science Publishers. https://doi.org/10.2174/97898151965661240101

Bansal, R., Martinho, C., Pruthi, N., & Aggarwal, D. (2024). From virtual observations to business insights: A bibliometric review of netnography in business research. Heliyon, 10(1), e22853. https://doi.org/10.1016/j.heliyon.2023.e22853

Bansal, R., Saini, S., Ngah, A. H., & Durga Prasad, T. (2024). Proselytizing the potential of influencer marketing via artificial intelligence: mapping the research trends through bibliometric analysis. Cogent Business & Management, 11(1). https://doi.org/10.1080/23311975.2024.2372889

Chakir, A., Andry, J. F., Bansal, R., Ulah, A., Durrah, O., & Mamoon, R. (2024). Using Big Data and Artificial Intelligence to Enhance Smart Cities. In Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement (pp. 214–232). IGI Global. https://doi.org/10.4018/979-8-3693-0815-8.ch013

Chakir, A., Andry, J. F., Ullah, A., Bansal, R., & Ghazouani, M. (Eds.). (2024). Engineering Applications of Artificial Intelligence. Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-50300-9

Garima, & Bansal, R. (2024). Unveiling the Potential of ChatGPT for Enhancing Customer Engagement. In Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement (pp. 111–128). IGI Global. https://doi.org/10.4018/979-8-3693-0815-8.ch007

Panda, P. R., Sahoo, S. mayee, Das, S., Bansal, R., Dey, S., Kanwal, N. D. S., & Badawy, H. R. H. (2024). A Conceptual Study on Instagram Marketing. Demystifying the Dark Side of AI in Business. In Demystifying the Dark Side of AI in Business (pp. 20–43). IGI Global. https://doi.org/10.4018/979-8-3693-0724-3.ch002

Pruthi, N., & Bansal, R. (2024). An Empirical Study on Customer Perception Towards Digital Marketing in the Banking Sector. SEDME (Small Enterprises Development, Management & Extension Journal): A Worldwide Window on MSME Studies, 51(2), 91–104. https://doi.org/10.1177/09708464241247877

Wadhwa, R., & Bansal, R. (2024). Unleashing the Role of Artificial Intelligence on Entrepreneurship. 2024 Sixth International Conference on Computational Intelligence and Communication Technologies (CCICT). https://doi.org/10.1109/ccict62777.2024.00066

2023

Ahamad, S., Naim, S., Panda, S. N., Bansal, R., Tomar, A., & Shukla, S. S. (2023, November). Investigating the impact of social media as a tool for e-learning in the digital era. In AIP Conference Proceedings (Vol. 2587, No. 1). AIP Publishing. https://doi.org/10.1063/5.0150401

Ao, L., Bansal, R., Pruthi, N., & Khaskheli, M. B. (2023). Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis. Sustainability, 15(3), 2744. https://doi.org/10.3390/su15032744

Bansal, R., & Bansal, T. (2023). Impact of Artificial Intelligence on Online Buying Behaviour in E-Commerce. In 2023 International Conference on Advanced Computing & Communication Technologies (ICACCTech) (pp. 484-489). https://doi.org/10.1109/icacctech61146.2023.00085

Bansal, R., Pruthi, N., Bansal, T., & Chaudhary, A. (2023). Diving Into the Consumer's Mind: Tools, Roles, and Ethical Concerns of Neuromarketing. In Applications of Neuromarketing in the Metaverse (pp. 206-222). IGI Global. https://doi.org/10.4018/978-1-6684-8150-9.ch016

Bansal, R., Saini, S., Pruthi, N., & Aziza, C. (2023). Understanding Big Data Applications in the Healthcare Industry. In 2023 International Conference on Advanced Computing & Communication Technologies (ICACCTech) (pp. 490–495). IEEE. https://doi.org/10.1109/icacctech61146.2023.00086

Bansal, R., Singh, R., Singh, A., Chaudhary, K., & Rasul, T. (Eds.). (2023). Redefining Virtual Teaching Learning Pedagogy. John Wiley & Sons. https://eric.ed.gov/?id=ED627497

Bhatt, V., Singh, R., & Bansal, R. (2023). Sustainable Business, Economic, and Environmental Practices: An Introduction to Environmental Accounting. In Data-Driven Approaches for Effective Managerial Decision Making (pp. 127-142). IGI Global. https://doi.org/10.4018/978-1-6684-7568-3.ch006

Gautam, A., Shrivastava, G., Pankajam, A., Bansal, R., Gupta, A., & Alazzam, M. B. (2023). A study on effects of GST on farmers and agricultural sector: An empirical analysis in India. In AIP Conference Proceedings (Vol. 2587, No. 1). AIP Publishing. https://doi.org/10.1063/5.0150541

Mittal, G., & Bansal, R. (2023). Driving force behind consumer brand engagement: the metaverse. In Cultural marketing and metaverse for consumer engagement (pp. 164-181). IGI Global. https://doi.org/10.4018/978-1-6684-8312-1.ch012

Pervez, A., Naveenan, R. V., Alyamoor, A. H., Bansal, R., Gupta, A., & Titus, T. J. (2023). Impact of capital adequacy and risk on bank performance: An empirical study. In AIP Conference Proceedings (Vol. 2587, No. 1). AIP Publishing. https://doi.org/10.1063/5.0150407

Qalati, S. A., Ostic, D., & Bansal, R. (Eds.). (2023). Strengthening SME Performance through Social Media Adoption and Usage. IGI Global. https://books.google.com/books?id=_qamEAAAQBAJ

Rahman, K. T., & Bansal, R. (2023). Combating choice overload via a growth mindset in the age of social media. In Strengthening SME Performance Through Social Media Adoption and Usage (pp. 96-105). IGI Global. https://doi.org/10.4018/978-1-6684-5770-2.ch005

Rahman, K. T., Bansal, R., & Pruthi, N. (2023). Consumer adoption of technologies: A mindset-oriented approach. In Contemporary Studies of Risks in Emerging Technology, Part B (pp. 243-255). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80455-566-820231013

Saini, S., & Bansal, R. (2023). Power of Social Media Influencer Credibility on the Influence of Brand Attitude. In Influencer Marketing Applications Within the Metaverse (pp. 167–177). IGI Global. https://doi.org/10.4018/978-1-6684-8898-0.ch010

Satar, M. S., Aggarwal, D., Bansal, R., & Alarifi, G. (2023). Mapping the Knowledge Structure and Unveiling the Research Trends in Social Entrepreneurship and Inclusive Development: A Bibliometric Analysis. Sustainability, 15(7), 5626. https://doi.org/10.3390/su15075626

Singh, R., Bansal, R., & Niranjanamurthy, M. (2023). Use and Application of Artificial Intelligence in Accounting and Finance. Data Wrangling (pp. 251–274). Portico. https://doi.org/10.1002/9781119879862.ch12

Vivek, R., Bansal, R., & Pruthi, N. (2023). Embedding Sustainability in Project Management: A Comprehensive Overview. InMultidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration (pp. 214-238). IGI Global. https://doi.org/10.4018/978-1-6684-6366-6.ch011

Wadhwa, R., & Bansal, R. (2023). Customer Engagement Through Social Media. In Cultural Marketing and Metaverse for Consumer Engagement (pp. 131-141). IGI Global. https://doi.org/10.4018/978-1-6684-8312-1.ch010

Wadhwa, R., Bansal, R., Chakir, A., & Katyal, R. (2023). Exploring social media adoption and SME performance: role and challenges. In Strengthening SME Performance Through Social Media Adoption and Usage (pp. 189-200). IGI Global. https://doi.org/10.4018/978-1-6684-5770-2.ch011

Singh, V. P., Bansal, R., & Singh, R. (2022). Big‐Data Analytics: A New Paradigm Shift in Micro Finance Industry. In Advances in Data Science and Analytics (pp. 275–291). Portico. https://doi.org/10.1002/9781119792826.ch12