Market Synergy

The section is dedicated to publishing interdisciplinary research that integrates economic theory with the practice of trade and other commercial activity, considering modern approaches in management, marketing, and digitalization within the context of transnational processes that affect the economy, trade, and society. The presented works are aimed at developing methodologies for market analysis and forecasting in the context of sustainable development and the implementation of environmentally friendly technologies, which are increasingly relevant for strategic decision-making in business, finance, logistics, and related fields. The synergy of economic processes with digital tools, information systems, automated solutions, and engineering approaches opens new perspectives for interdisciplinary research and the practical realization of innovative developments.