Olha Zinchenko

Associate Editor
Professor Olha Zinchenko

Doctor of Economic Sciences in the specialty 08.00.05 – Development of Productive Forces and Regional Economy
Professor at the Department of Marketing and International Management
Oles Honchar Dnipro National University: Dnipro, UA

Contacts
Email: zinchenko_o@365.dnu.edu.ua

Academic Profiles

Research Interests
European Green Deal, Green Economy, Green Marketing, International Marketing, Project Management, Regional Economy and Marketing, Management and Marketing of Green Investments

Editorial Scope
Project Management and Leadership, Market Synergy

Representative Works

Zinchenko , O. (2025). Assessment of business reputation in the conditions of Ukraine’s European integration. Economy and Society, (79). https://doi.org/10.32782/2524-0072/2025-79-87

Zinchenko, O., Redko, V., Iakovenko, V., & Privarnikova, I. (2025). Cluster analysis of the capitals of European countries by the “green” image indicators in the context of sustainable development. Environmental Economics, 16(2), 104–118. https://doi.org/10.21511/ee.16(2).2025.08

Zinchenko, O. (2025). Business reputation in a strategic partnership with education as a condition for innovative development of regions on the basis of European integration. Change Management and Innovation, (14), 198-203. https://doi.org/10.32782/cmi/2025-14-32

Zinchenko, O. (2024). European experience of strategic partnership between education and business as a factor in forming the business reputation of an innovative company. Entrepreneurship and Innovation, (32), 253-257. https://doi.org/10.32782/2415-3583/32.39

Zinchenko, O. (2024). An integrated approach to diagnosing the innovative potential of the regional market. Sworld-Us Conference Proceedings, usc23-01, 100–104. https://doi.org/10.30888/2709-2267.2024-23-00-012

Zinchenko, O. A., & Apalkov, S. S. (2023). The European Green Deal as part of the course to implementing national economic interests. Problems of Economy, 1(55), 42–48. https://doi.org/10.32983/2222-0712-2023-1-42-48

Zinchenko, O. A., Meshko, N. P., & Mishustina, T. S. (2023). “Green” branding in the context of a socially responsible company’s image. International scientific journal “Internauka”. Series: “Economic Sciences”, (11). https://doi.org/10.25313/2520-2294-2023-11-9434

Zinchenko, O., Iakovenko, V., Yakushev, O., & Redko, V. (2023). Implementation of eco startups in the development of green territories. Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, 24(4), 17–27. Internet Archive. https://doi.org/10.62660/ebcstu/4.2023.17

Zinchenko, O., Apalkova, V., Mylnichenko, S., Rudenko, O., & Prygodiuk, O. (2023). Procedure for assessing the territorial innovation potential in the context of national economic interests. Eastern-European Journal of Enterprise Technologies, 1(13 (121)), 47–62. LOCKSS. https://doi.org/10.15587/1729-4061.2023.274058