Strategic Business Management in the Digital Economy

Authors

Keywords:

strategic management, digital economy, competitiveness, limited resources

Abstract

The work substantiates the relevance of issues of strategic management of enterprises in modern conditions of globalization and digital transformation of society. The peculiarities of the functioning of modern enterprises under the influence of factors of the digital economy are determined, which requires the adaptation of traditional models of strategic management and their combination with new approaches in order to ensure the competitiveness of enterprises on the market. It is substantiated that an important aspect of strategic management is the effective use of limited resources, which determines a successful enterprise management strategy. The work substantiates the relevance of issues of strategic management of enterprises in modern conditions of globalization and digital transformation of society. The peculiarities of the functioning of modern enterprises under the influence of factors of the digital economy are determined, which requires the adaptation of traditional models of strategic management and their combination with new approaches in order to ensure the competitiveness of enterprises on the market. It is substantiated that an important aspect of strategic management is the effective use of limited resources, which determines a successful enterprise management strategy. The work substantiates the relevance of issues of strategic management of enterprises in modern conditions of globalization and digital transformation of society. The peculiarities of the functioning of modern enterprises under the influence of factors of the digital economy are determined, which requires the adaptation of traditional models of strategic management and their combination with new approaches in order to ensure the competitiveness of enterprises on the market. It is substantiated that an important aspect of strategic management is the effective use of limited resources, which determines a successful enterprise management strategy.

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References

Buzhimska, K. O., & Zhelikhovska, M. V. (2021). Modern trends and models of entrepreneurship development in the conditions of the digital economy. Entrepreneurship and trade, 28, 15–19.

Grynko, T., Gviniashvili, T., & Kaliberda, M. (2023). Strategic management of the enterprise in the conditions of the digital econo-my. Economy and society, (50). https://doi.org/10.32782/2524-0072/2023-50-71

Panchuk, A., & Malkova, K. (2021). Theoretical foundations of forming a digital strategy of enterprises. Economy and society, (34). https://doi.org/10.32782/2524-0072/2021-34-76

Sazonova, S., & Novikov, D. (2023). Controlling of strategic management at enterprises in the conditions of the digital econo-my. Taurian Scientific Bulletin, (15), 201–208. https://doi.org/10.32782/2708-0366/2023.15.24.

Tokmakova, I., Shatokhin, D., & Melnyk, S. (2018). Strategic management of the development of enterprises in the conditions of digitalization of the economy. Bulletin of the economy of transport and industry., (64), 283–291. https://doi.org/10.18664/338.47:338.45.v0i64.149563.

Thompson, A., & Strickland, A. (1998). Strategic Manage-ment: Concepts and Cases. McGraw-Hill Education.

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Published

2024-06-14

Issue

Section

Project Management and Leadership

How to Cite

Grynko, T., & Hviniashvili, T. (2024). Strategic Business Management in the Digital Economy. Challenges and Issues of Modern Science, 2, 372-376. https://cims.fti.dp.ua/j/article/view/126

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